The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel inspired by the confectionery brand, in a deal brokered by Jelly Belly’s licensing agent The Licensing Company.
The range will feature apparel for newborns, infants, toddlers, boys and girls including mix-and-match sets, onesies, leggings, dresses, rompers and pajamas.
Prestige plans to launch the line at retail channels across the U.S. in fall 2014.
“We are delighted to welcome Prestige into our Jelly Belly licensing program family,” says Allison Kopcha, executive vice president, TLC North America. “Prestige’s Jelly Belly apparel collection perfectly captures Jelly Belly beans’ core brand attributes in their use of bright colors and playful designs. Parents and caregivers will love the quality and value of the fun new assortment.”