Tinderbox, the digital division of Beanstalk, and digital specialist agency 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
The two agencies will work together to extend the gaming brand, which is the debut title from the Finnish company Frogmind.
“‘Badland’ is a great example of what’s happening in the mobile game field in Finland,” says Heikki Laaninen, managing director, 5th Wave Brands. “The game is simply one of the most beautiful and exciting mobile properties out there. We are thrilled to start working with the like-minded people of Tinderbox to further build the brand through consumer products.”
Tinderbox will support 5th Wave Brands in pursuing global licensing opportunities for “Badland,” as well as focus on building the program in the U.K.
“‘Badland’ is simply stunning; its visuals alone qualify it to compete with long-standing entertainment properties,” says Dan Amos, head of new media, Tinderbox. “The spectacular graphics, the rich, developing story as well as an incredibly addictive play mechanic, make it perfect for extension into physical consumer products. We are very excited to be working with 5th Wave Brands on further expanding such a promising entertainment property.”