Zodiak Kids, in partnership with its Canadian licensing agent, Studio Licensing, has finalized a new deal to bring Tickety Toc apparel and sleepwear to Walmart Canada.
Boys’ and girls’ apparel from NTD and boys’ sleepwear from Paris Geneve will launch exclusively at Walmart stores across the country this week.
“The apparel launch is the first in a series of retail programs to be announced across major categories including toys by master toy partner Just Play and DVDs by Anchor Bay Entertainment,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Kids, London.
The line features a range of unique designs and popular characters from the television show, which airs on Disney Jr and Family Channel in Canada.
“NTD and Paris Geneve have created a great line for Tickety Toc, and we’re thrilled to partner with them and Walmart on this opportunity,” says Robert Miller, president, Studio Licensing. “The show’s dynamic characters and rich visual world have enabled numerous licensing extensions that are bound to excite fans.”