Tickety Toc Gets U.S. Sleepwear Partner

 

Zodiak Kids has appointed Komar to create a range of sleepwear for its preschool series “Tickety Toc,” in a deal brokered by Established Brands.

The multi-year agreement will see Komar create a Tickety Toc sleepwear range for boys and girls that will include pajamas, nightgowns, sleep pants, blanket sleepers and robes.

Komar’s sleepwear line will launch in spring 2014, following the debut of Tickety Toc product this fall, which will initially include toys from master toy Just Play and home entertainment products from Anchor Bay Entertainment.

“We are excited to be working with Komar,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Kids London. “They’re a fabulous partner and ideally positioned to launch a strong sleepwear range for Tickety Toc alongside our existing soft-goods partners.”

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