ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for the new action-adventure series “Thunderbirds Are Go.”
Thunderbirds Are Go toys will roll out across the territory at the same time that local broadcast of the new series begins in spring 2015.
The line features figurines, vehicles, play sets, die-cast toys, construction toys, role play items, dress-up, board games and puzzles.
“Australia is a key territory for 'Thunderbirds Are Go,' and following the broadcast deal with Channel 9, we’re delighted that Vivid has struck a distribution deal with a strong and well-respected local toy partner,” says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. “It means young fans in Australia will be able to engage with ‘Thunderbirds Are Go’ and the world of International Rescue from its Australian launch.”