There's No Business Like "Shoe" Business

Nickelodeon & Viacom Consumer Products is getting its foot in the shoe business, aligning with Crocs, Inc., on a limited-edition line of footwear for Dora the Explorer and SpongeBob SquarePants. The Crocs Nickelodeon line, targeted at kids ages 2 and up, will launch in summer with a variety of designs and styles.

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