Tesco Grows Help for Heroes Line

Mother’s Day inspires eight new products for the British Armed Forces charity.

Tesco has expanded its online Help for Heroes personalization range with a number of products in honor of Mother’s Day in the U.K., March 26.

New items in the collection include a Mother’s Day keyring, coaster, magnet, a Mother’s Day photo block, a Mother’s Day mug, mug and coaster set, and Mother’s Day themed phone covers fir iPhone 5/5s and the iPhone 6. Furthermore, as with all the other in the Help for Heroes range, each gift can be personalized with the name or names of the recipients or buyers.

“This latest addition to Tesco’s personalized gifting proposition is a perfect way to show your appreciation for a loved one with high-quality products supplied by a trusted retailer,” says Marcus O’Shea, head, brand partnerships, Help for Heroes. “It is also a wonderful extension of Tesco’s support for our Armed Forces and our partnership–it’s all about working together to help rebuild lives.”

Help for Heroes is a charity founded to provide lifelong support to service personnel and veterans with injuries and illnesses sustained while serving in the British Armed Forces. For every branded product sold by Tesco, 100 percent of the profit will be donated to the charity.

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