Dimensional Branding Group has appointed two new sub-agents for the app property Temple Run in China and Australia.
Empire Multimedia has signed on to represent the brand in the Pan China region and Wild Pumpkin will manage the brand’s licensing in Australia and New Zealand.
“DBG passionately believes that the next generation of media properties driving consumer product programs for kids and adults are going to come from the digital space, or at least have one leg firmly planted there,” says John Leonhardt, president, DBG. “Temple Run's multi-mobile strategy will continue to grow its very engaged fan base and brand awareness.”
With close to 400 million game downloads, “Temple Run” has one of the fastest-growing fan bases of any app game.
"There is a recent phenomena of people of all ages spending more and more time on screens with app games being a major driving force,” says Lim Mi-Kyoung, managing director, Wild Pumpkin. “With this trend, we feel that the time couldn’t be more perfect to launch the Temple Run consumer product program in our markets. We are thrilled about this great opportunity and excited for what the future holds for this wonderful franchise."