Broadcaster Televisa has signed on to air and manage the licensing program for Entertainment One’s “Peppa Pig” in Mexico.
Televisa will begin airing episodes of the preschool series at the end of 2013 and is laying the foundation for a comprehensive licensing program, with product and promotions scheduled to debut in 2014.
At the same time, eOne’s regional agent Exim Licensing Group is developing a major consumer products program for Peppa Pig in the rest of Latin America.
Partners are now being lined up in toys, publishing and home entertainment with the first line of products slated to launch in 2014 in Brazil, Colombia, Chile, Argentina, Peru and Ecuador.
“The retail market for licensed merchandise in Latin America is developing at a rapid pace, and with strong partners like Televisa, Exim and Discovery Kids firmly in place, Latin America has the potential to become one of the top global markets for Peppa Pig,” says Olivier Dumont, managing director, eOne Family.