Macy’s and Conde Nast have announced plans for a new apparel collection based on Teen Vogue magazine.
The collection will launch exclusively at 150 Macy’s stores in the U.S. later this month as part of the retailers’ mystylelab department
“As part of our ‘brand everywhere’ approach, we've created a fashion line that really resonates with our style-obsessed audience," says Amy Astley, editor-in-chief, Teen Vogue. “We've had terrific success with our branded mobile game, ‘Teen Vogue Me Girl’ and with our bedding collection, so apparel was the next logical step and Macy's is the ideal partner."
Aimed at teenagers, the new line will offer a range of silhouettes based on the brand’s signature quirky-chic style. At launch the line will include dresses, jumpsuits, leggings, shirts, shorts, bralettes and jackets. The collection will continue throughout the year, with approximately 15 new pieces rotating onto the floor every month.
“Macy’s collaboration with Teen Vogue is another way we are reinventing our merchandise assortment for this important customer,” says Tim Baxter, executive vice president of fashion, lease and multicultural offices, Macy’s. “The collection will provide the latest trends styled to look like the innovative and eclectic pages of the magazine, and will provide a compelling new reason for Millennials to visit our stores.”