Technicolor Amps Up Video Game Presence

Animation studio Technicolor Digital Productions has established a new video game art and animation team dedicated to working with game publisher Rockstar Games.

The Rockstar Games-dedicated unit will leverage a segment of Technicolor’s team of game artists and animators, as well as the studio’s technology infrastructure to develop new game projects.

“This partnership reinforces Technicolor’s strong commitment and strategy to growing its art and animation business for the video game industry and we are proud to work with cutting edge industry leaders like Rockstar Games,” says Tim Sarnoff, president, Technicolor Digital Productions.

Based in Bangalore, India, Technicolor creates CG animation for television, direct-to-video, commercials, video games and location-based entertainment for clients including DreamWorks Animation, Electronic Arts, Mattel, Nickelodeon, Sony Computer Entertainment America and Square Enix.

Previous collaboration with Rockstar has led to the recent game titles “Red Dead Redemption,” “L.A.Noire” and “Max Payne 3.”

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