Target Taps Anna Kaiser for Activewear

Retailer collaborates with fitness expert for a series of products, events.

Target has partnered with Anna Kaiser, a fitness expert, trainer and founder of AKT, to create a limited-edition collection of activewear and accessories for the retailer’s C9 Champion brand.

The 16-piece collection is comprised of a variety of pieces including cut-off gloves, layering pieces, hats, t-shirts, sports bras and more.

Additionally, beginning Jan. 12, Target will host the AKT Tour, which will feature Kaiser’s signature “Happy Hour” classes for guests to try at select stores in Atlanta, Ga.; Houston, Tex.; Los Angeles, Calif.; and New York, NY. Participants will receive a Happy Kit that includes Kaiser’s favorite Target wellness products as well as a Target gift card.

The partnership will also include free custom workouts and featured content inspired by Kaiser’s classes on the “AKT On Demand” app from January to mid-February.

The C9 Champion Limited Edition by Anna Kaiser 16-piece collection will be available in select Target stores and on Target.com, Jan. 1.

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