Target Plans 'Paw Patrol' Events, Merch

The retailer is also planning to air a never-before-seen episode of the preschool series on Oct. 28 during its Trick-or-Treat event.

NORTH AMERICA–Target has revealed a score of exclusive “Paw Patrol”-themed events and merchandise that will roll out at the retailer this month.

To kick off its “Paw Patrol” campaign, Target will host the “Paw Patrol Roll Patrol Road Tour” at eight of its locations in Georgia, Florida, Texas and California. The expanded tour will allow children to explore the inside of a life-size Paw Patroller as well as have the chance to meet their favorite characters from the series.

Other highlights from the life-size activation include the option to reenact rescue missions through an interactive play experience, limited edition giveaways, photo opportunities and more.  

Meanwhile, during Target’s Trick-or-Treat events (which will take place at most Target stores on Oct. 28 from 11 a.m. to 2 p.m.) the retailer will play an exclusive, never-before seen episode of “Paw Patrol,” titled “Pirate Pups to the Rescue.”

Additionally, Target has launched its only-at-Target “Paw Patrol Pirate Pups” collection, which features pirate-themed pup squad toys, bedding, backpacks and more.

The new products are now available at Target. Additional details regarding the “Paw Patrol Roll Patrol Road Tour” can be found online at RoadTour.PawPatrol.com.

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