Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
The retailer will draw on the contemporized version of the classic film for the line, which will be created in partnership with Annie costume designer, Renée Ehrlich Kalfus.
“Target is excited to bring guests a piece of the Annie movie magic, just in time for the holiday season,” says Stacia Andersen, senior vice president, apparel and accessories, Target. “The collection’s mix-and-match theme inspires girls to express themselves by creating a look all their own, at prices moms and dads will appreciate.”
The 25-piece Annie for Target by Renée Ehrlich Kalfus collection will feature playful pieces with details like patching, embroidery, buttons and tulle, as well as a do-it-yourself kit for budding fashionistas. The line will arrive at the retailer Nov. 16.
"We are thrilled to be part of Target’s first collaboration with a costume designer and their first holiday capsule collection for kids,” says George Leon, executive vice president and head of consumer marketing, Sony Pictures. “Just like our film, this collection was made with every girl in mind. Girls are going to fall in love with it.”