Target has opened the first three pilot stores in Ontario, Canada, today.
The stores, which opened at Stone Road in Guelph, Milton Mall Shopping Centre in Milton and Gates of Fergus in Fergus, are the first of 124 Target stores that will open across the country throughout the year. The first wave of 24 stores will continue to soft open across Ontario later this month. The initial three stores mark the final phase of the retailer’s testing process, which is geared to prepare systems, train team members and determine operational readiness.
“The Target team is excited to open these test locations as we put the finishing touches on our stores, assortments and inventory,” says Tony Fisher, president, Target Canada. “We look forward to delivering on our ‘Expect More. Pay Less.’ brand promise and providing an outstanding shopping experience as we approach our grand opening in early April.”
The first exclusive, limited time collaborations that will be launching at these new retail locations include collaborations with Roots and Hollywood stylist Kate Young, as well as ongoing collaborations such as the Nate Berkus Collection, the Sonia Kashuk Collection, Giada De Laurentiis for Target and Shaun White apparel.