Target Debuts Collab with HGTV Stars

Chip and Joanna Gaines’ first retail collaboration will be refreshed multiple times throughout the year and will be available this November.

NORTH AMERICA–Target has joined forces with Chip and Joanna Gaines, owners of the Magnolia brand and hosts of HGTV’s “Fixer Upper,” to launch Hearth & Hand with Magnolia.

Hearth & Hand with Magnolia will serve as Target’s new exclusive line of home and lifestyle goods and was designed exclusively for the retailer by Chip and Joanna Gaines. The 300-piece collection–which spans tabletop, home décor and holiday gifts–will also reflect a modern take on Magnolia’s signature look and will be refreshed multiple times throughout the year.

The multi-year partnership also marks Magnolia’s first collaboration with a retailer.

“In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”

Hearth & Hand with Magnolia will be available on Nov. 5 at all Target stores and online at Target.com.

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