Retailer collaborates with interior designer for a raft of baby products.
Target has tapped home designer Nate Berkus to create an exclusive layette and nursery collection.
The nearly 40-piece collection will feature the designer’s signature aesthetic and will include a host of merchandise, including mix-and-match romper sets, crib sheets, wall décor, nightlights and more.
“Nate has brought incredible home designs to Target’s guests season after season. Now, he’s sharing both his design expertise, as well as his experience as a dad, with his new baby collection,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “This collection has the sophistication that Nate’s known for, but with an added touch of whimsy and parenting practicality that we think our guests will love.”
The Nate Berkus for Target layette and nursery collection will be available in select stores and online at Target.com, beginning Sunday, Jan. 8.