Target has launched a new line of organic food called Simply Balanced under its Bullseye brand.
The food collection will feature close to 250 products free of artificial flavors, colors and preservatives that will include blue corn flax tortilla chips, gluten-free pastas, wild caught Alaskan salmon, muesli cereal and Greek yogurt granola bars, among many other offerings.
Simply Balanced launched Sunday, with the full line expected to be available in stores by October.
The new food collection joins a range of products and services already available under the retailer’s Bullseye brand including fitness gear, pharmacist advice and flu shots.
The Simply Balanced line is one step in Target’s goal to increase its organic food offerings by 25 percent by end of fiscal year 2017.