Talking Tom Adds Raft of New Partners

Outfit7 has announced a raft of licensing deals for its flagship family brand Talking Tom and Friends. 

The deals span multiple categories including apparel, promotions, stationery, accessories and homewares in regions around the world.

In Israel, licensee Telbar is planning branded bags, swimming and beach accessories, such as rubber rings and parasols; while Liram is on board for a range of apparel that will include trouser sets, shorts, long- and short-sleeve tops, sleepwear, underwear and sweatshirts.

Russian licensee, Elyslum is planning a new line of piggy banks, night-lights and clocks, that will launch in November. 

In the Ukraine, Galway is developing Talking Tom and Friends stationery.

Also in Eastern Europe, Toy Promotion will run a Talking Tom and Friends promotion with KFC restaurants from Sept. 1 to Oct. 31 that will feature branded premiums in kids’ meals in the Czech Republic, Hungary and Poland.

In order to meet the growing demand for Talking Tom and Friends toys in Eastern Europe, Outfit7 has also signed a distribution deal with Toy Time for its Dragon-i talk-back toy line.

In the U.K., Outfit7 has signed an apparel on-demand deal with Merch-Ant, offering kids and adults the chance to adorn t-shirts or a selection of accessories with their favorite characters from the franchise.

Meanwhile, in Thailand, VL&M Apparel is developing apparel including t-shirts, trousers, shorts, dresses and underwear; while Regent Street has signed a deal for Talking Tom and friends branded slippers. 

The company also signed a multi-territory deal with Line Corporation for a range of My Talking Tom digital stickers in Japan, Korea and Russia that launched mid-May.

“Talking Tom and Talking Friends is rapidly increasing its foothold in the licensing market as the brand proves to be a hit with licensees from across the world,” says Angeles Blanco, senior director of licensing and merchandising, EMEA, Outfit7. “With wide-spread appeal across all demographics and a variety of new content continually being released on YouTube and an all-new TV series coming in Q1 2015, Talking Tom and Friends is a fantastic licensing proposition.”

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