Taco Bell Features NBA

 

The National Basketball Association and Taco Bell have teamed up for their second boxed meal promotion during the NBA Playoffs and Finals.

The promotion features six packaged meals in an interactive, commemorative NBA box featuring players from all 20 NBA teams.

The Taco Bell NBA BIG Boxes will be available at 6,000 Taco Bell restaurants across the U.S through July 3.

Each box, three of which will feature the West Conference and three for the East Conference, includes a perforated circle so the accompanying cup (featuring artwork that makes it look like a hoop) can be popped in allowing visitors to take their best with their wrapper once they finish the meal. Friends can go head-to-head by connecting two boxes to create a full court.

Each box also features a QR code for a special mobile micro-site with exclusive content.

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