Boutique agencies Synergy Licensing and The Brand Liaison have formed a new collaboration agreement that will allow them to provide a broader range of services to their clients.
For their first joint project, the partners plan to focus on expanding the licensed offerings for the Loudmouth Golf brand.
“Loudmouth is one of our top licensing properties. Since the brand is so widely accepted and proven in apparel and sports categories, the timing is perfect to expand the Loudmouth brand into various new licensed product categories,” says Steven Heller, president, The Brand Liaison.
With Brand Liaison representing both licensors and manufacturers and Synergy specializing in brand representation, development and management, the combined efforts of both companies will provide clients with even broader coverage across all elements of licensing.
“This collaboration reinforces the abilities of both agencies to offer the experience and expertise of larger agencies, combined with the creativity and senior-level client support–the hallmarks of both Synergy Licensing and The Brand Liaison,” says Randi Goodman, partner, Synergy.