Consumer Strategies has signed on to build a merchandising program around celebrity chef, restaurateur and TV personality Susan Feniger.
“We are extremely proud to add Susan Feniger to our list of food clients. Her authenticity and notoriety as the global tastemaker is what sets her apart from other chefs, and we look forward to building a licensing program that appeals to the mainstream,” says Russell Kamalski, president, Consumer Strategies.
Best known for her appearance on the Food Network’s “Too Hot Tamales,” Feniger has also founded several restaurants including Border Grill and more recently, Street, a restaurant based on street food from all over the world.
“Susan is a trailblazer in her own right with the imprint she’s made in gourmet Latin cuisine and now street food,” says Nora Wong, senior partner, Consumer Strategies. “Her vibrant personality is infectious, and we are very excited to work with her.”
Consumer Strategies is planning to extend Feniger’s brand into the food, culinary, cooking accessories, travel and home goods categories.
"Whether it’s through my restaurants, books, TV or web videos, my passion is bringing global flavors to home cooks everywhere and enticing all cooks to challenge themselves with new world ingredients," says Feniger.