BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Supercheap Auto stores across Australia will now feature a Top Gear-branded, in-store display with a range of gift products available just in time for Father’s Day. New Zealand stores will follow in September.
Products include everything from Top Gear cooler bags, air fresheners and travel mugs to Top Gear multi-tools, torches and iPhone covers featuring the Top Gear tire tread.
A full range of Top Gear-branded automotive accessories will be rolled out in Supercheap Auto stores in 2015.
The partnership will also see a Top Gear pop-up shop at this year’s Supercheap Auto Bathurst 1000. V8 fans will be able to get their Top Gear fix with a range of branded merchandise available for purchase at the motorsport celebration, which will take place at Mt. Panorama, Bathurst, Oct. 9-12.
“As a leader in the automotive product market, Supercheap Auto is the ideal partner for our brand," says Elie Mansour, head of consumer products, BBC Worldwide ANZ. "We’re delighted to offer Top Gear fans a chance to further fuel their passion for the show with a great range of products in stores across Australia and New Zealand.”