Supercell Launches E-Commerce Site

Online store will showcase “Clash of Clans” merchandise from J!nx, PhatMojo, Dark Horse and more.

Supercell, the company behind the mobile games “Clash of Clans” and “Clash Royale,” has teamed up with Brand Access to launch an official e-commerce store.

The new shop will initially feature a host of exclusive items from licensees such as Dark Horse, Kotobukiya, PhatMojo and J!nx, among others.

“We spent over a year selecting products, tailoring designs and fine-tuning each item so that we could deliver something truly unique and special for our players,” says Lesley Mansford, e-commerce lead, Supercell.

The new e-commerce store is now available in the U.S. and Canada via Shop.Supercell.com. A global roll out is slated for later this year, in addition to an expanded product line.

“Together we are building a best-in-class e-commerce destination,” says Craig Walsey, chief executive officer, Brand Access. “Every aspect of the shop, from site design and product development to logistics and customer service, the player’s experience has to be the priority.”

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