The German kids’ channel Super RTL is taking on the licensing and merchandising of several DreamWorks Animations franchises in the region.
The deal follows the companies’ 2013 programming agreement.
Super RTL has secured the local merchandising rights to properties including Shrek and How to Train Your Dragon, as well as many other TV series and films, and plans to translate the brands into toys and other products.
“We have started a fantastic relationship with Super RTL and look forward to continued success as they help drive merchandising for our franchises in the market. We are confident that Super RTL will set the tone for our international strategy as we expand our global footprint as a branded entertainment company,” says Jonathan Baker, head of international consumer products, DreamWorks Animation.
“With DreamWorks Animation we have acquired the merchandising rights to properties from a world-renowned portfolio with immense market potential,” says Claude Schmit, managing director, Super RTL. “We are thrilled to be able to expand our strategic cooperation into the area of licensing. This alliance will also create new opportunities for our business partners in the licensing area and significantly enhance the awareness of Super RTL offerings among kids.”