Sunrights Unveils Italian 'Beyblade' Partners

Italian partners will release back-to-school and holiday food products inspired by the television show.

Sunrights, in partnership with Starbright Licensing, has secured two new licensees–Seven and Bauli–for the animated series “Beyblade Burst” in Italy.

Seven has signed on to serve as the brand’s back-to-school partner in the region.

Meanwhile, Bauli is on board to create a line of holiday foods based on “Beyblade Burst.”

Master toy licensee Hasbro is also set to launch a new “Beyblade Burst” merchandise in Italy at all major retailers this September.

Starbright Licensing is also in discussions with potential partners across such categories as publishing, collectibles, apparel, promotions and food.

“It is an honor for Starbright Licensing to have been chosen by the licensor to represent ‘Beyblade Burst,’” says Giada Paterlini and Isabella Barone, partners, Starbright Licensing. “The new toy line is amazing and we believe that the new interaction between traditional spinners and online game will expand the fans’ community, becoming one of the key factors of a new success for this franchise.”

Additionally, “Beyblade Burst” will launch on K2 (Discovery Italia’s kids channel) in Italy this fall.

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