A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
The upcoming animated series is a European/Canadian co-production and will comprise 26, 13-minute episodes that will star the game’s cast of quirky characters and build on core themes such as travel and exploration.
“Subway Surfers lends itself absolutely perfectly to animation–it actually started life as a short cartoon film so, unlike many other games, it already has a rich back story,” says Claus Tømming, director, Ink. “Combine this with the fact that it is whole lot of fun, and you have a TV hit on your hands. We are really excited to see the finished product and given there is such a large existing fan base I’m sure that it will create an enormous buzz when it hits the small screen.”
The game, which hit digital shelves in June 2012, already has a consumer product program in place in North America, with all key categories signed, and Ink has appointed a global network of sub-agents to continue to expand the brand worldwide.