Strawberry Shortcake Gets Books in Mexico

American Greetings Properties has signed Great Moments Publishing as a Strawberry Shortcake publishing partner in Mexico, in a deal brokered by the brand’s international licensing agent Exim.

Great Moments will launch a line of Strawberry Shortcake (known as Rosita Fresita in Mexico) coloring and activity books, board books, storybooks and other formats later this year. 

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