American Greetings Properties has tapped Cupcake Digital to create a series of interactive mobile appisodes featuring Strawberry Shortcake.
Based on the TV series “Strawberry Shortcake Berry Bitty Adventures,” each app features interactive activities, music videos and a Grown-Up's Corner created for shared screen time with parents.
The Strawberry Shortcake deluxe apps will be available for iOS, Android and Nook.
"The team at Cupcake Digital understands the essence of Strawberry Shortcake, and we are very pleased to be working with them to introduce an entirely new digital app experience for the brand across multiple platforms," says Derek Roberto, vice president of new media, AGP. "Loyal fans of all ages will love how we've captured the friendship, humor and great lessons from the show."