Strawberry Shortcake Celebrates a Milestone

The evergreen girls’ brand, Strawberry Shortcake, reached a new milestone with more than $2 billion achieved in worldwide retail sales (cumulative 2003-2007) and continues to evolve as a multidimensional entertainment franchise. With more than 300 licensees worldwide and available at every major U.S. retailer, the Strawberry Shortcake brand celebrates another banner year in 2007 with fresh themes and the introduction of new product lines, multiple DVD releases, a theatrical feature, books, and music, as well as an upcoming broadcast network debut, major fourth-quarter QSR promotion, and continued online growth. DIC and American Greetings Properties will continue to work with partners to build the Strawberry Shortcake franchise with new brand themes (dance, Western, music, fairytale, and Hollywood glamour), content, categories, and distribution channels in development through 2010.

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