Steve & Barry’s Teams With CBS, Classic Media for Apparel

Steve & Barry’s and CBS Consumer Products, a division of CBS Entertainment, have formed a new partnership that will provide the apparel retailer with a diverse slate of television properties from CBS’s extensive library of titles. All 257 Steve & Barry’s stores nationwide will carry merchandise featuring images and characters from “Beverly Hills 90210,” “Cheers,” “Happy Days,” “Laverne and Shirley,” “Little Rascals,” “Melrose Place,” “Taxi,” “The Andy Griffith Show,” “The Beverly Hillbillies,” “The Brady Bunch,” “The Love Boat,” and “The Twilight Zone.” Product is expected to arrive on shelves later in 2008.

Currently, Steve & Barry’s nationwide retailers carry a wide array of apparel products from the CBS primetime shows “Survivor” and “The Amazing Race,” as well as designs based on the original “Star Trek” series.

Additionally, Classic Media, an Entertainment Rights group company, and Bullwinkle Studios announced that a new line of apparel and accessories featuring some of America’s favorite brands including Santa Claus is Comin’ to Town, Underdog, and Rocky & Bullwinkle will be coming to Steve & Barry's stores nationwide.

Initial product rollout includes men’s and juniors graphic T-shirts featuring: Santa Claus is Comin’ to Town, Underdog, and Rocky & Bullwinkle.

The Classic Media line will hit shelves in select Steve & Barry’s stores across the United States beginning in the spring of 2008.


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