Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
The new Teavana Oprah Chai Tea has been added as a handcrafted latte or loose-leaf tea on Starbucks menus in the U.S. and Canada. Pre-packaged tea and branded chai tea gift sets are also available at Starbucks and Teavana stores.
“This is a momentous day for Starbucks and Teavana collectively, and we are honored to share Teavana Oprah Chai with our customers,” says Howard Schultz, chairman, president and chief executive officer, Starbucks. “This distinctive and remarkable tea, developed personally by Oprah Winfrey, someone whom I admire and that shares so many of our core values and beliefs, will help introduce even more customers to the ritual and comfort of a great cup of tea.”
As part of this new core offering, Starbucks will make a donation for each Teavana Oprah Chai Tea product sold to benefit educational opportunities for youth through the Oprah Winfrey Leadership Academy Foundation.