‘Star Trek: Discovery’ Beams into Retail

Bioworld, Her Universe, Cufflinks.com, ThinkGeek and more are on board to support the CBS series.

NORTH AMERICA–CBS Consumer Products has revealed a slate of new partnerships to bring the latest “Star Trek” installment, “Star Trek: Discovery,” to retail.

In the accessories and apparel category, CBS has tapped Bioworld for bags, hats and apparel; Crowded Coop for bags and pet accessories; Cufflinks.com for cufflinks and socks; EMP for apparel and gifts in Germany; Her Universe for dresses; Katalyst for apparel and gifts in Canada; Philcos for t-shirts in Canada; Rocklove for jewelry; Underboss for sleepwear; ThinkGeek for apparel and gifts; and Trademark for t-shirts in Canada.

Meanwhile, in the toys and games category, the company has partnered with Titan Merchandising for figures, Rittenhouse for trading cards and Fascinations for 3D metal models.

Additional partners for the series include UD Replicas for functional replica leather gear, PerfectWorld for “Star Trek Online,” The Perth Mint for collectible coins, MIB for flags in Italy, IGPC for stamps, Insight Editions for journals, Just Funky for drinkware, Hallmark for ornaments and Eugene Textiles for fabrics.

“We have seen a high level of fan demand for ‘Star Trek: Discovery’ products that have already launched, so we’re excited to bring fans more opportunities to interact with and enjoy the series,” says Veronica Hart, senior vice president, CBS Consumer Products. “These new licensees will add to the franchise’s momentum as audiences continue to follow the adventures of the U.S.S. Discovery.”

The first season of “Star Trek: Discovery” is now streaming on CBS All Access, CBS’s digital subscription video on demand and live streaming service.

Don’t miss Veronica Hart, senior vice president, CBS Consumer Products in “Retail Revolution: New Models for the Modern Consumer” at the NYC Summit, Feb. 20, where she’ll talk about how licensors are working with online retail to bring products to fans. Hurry and get your tickets today before the event sells out.  For more information, and to register, click here.

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