Stan Lee’s POW! Entertainment and 1821 Media have teamed up with FiCentive, a subsidiary of Payment Data Systems, to create a range of gift cards featuring properties from Lee’s children’s book label, Stan Lee’s Kid’s Universe.
The gift cards will feature a range of SKLU characters and brands including Monsters Vs. Kittens, Reggie The Veggie, Hero Petz and Once Upon A Time There Was A Pig.
The SKLU label, which launched earlier this year, features picture books, graphic novels, mobile games, interactive books and animation for kids up to age 10.
“Since creating the Stan Lee’s Kids Universe imprint we’ve been looking for fun and imaginative ways to bring to our fans and parents unique promotional opportunities,” says Terry Dougas, editor-in-chief, SKLU. “By teaming up with FiCentive to create these very different gift cards, we are opening a new chapter for our label and hope to continue building on these types of licensing opportunities for our various properties.”