Apparel brand Sportiqe is partnering with legendary rock-and-roll band the Grateful Dead for its first range of vintage-inspired apparel.
The Grateful Dead by Sportiqe collection will include t-shirts that feature Grateful Dead-inspired artwork, which debuted at the PROJECT fashion trade show, held last month.
The partnership will also include a capsule collection with the National Basketball Association that will include Grateful Dead artwork merged with NBA logos and teams. The first teams represented will include Los Angeles, New York, Brooklyn, Boston, Chicago, Miami and Golden State.
“We are thrilled to be a part of this brand new venture with Sportiqe,” says David Lemieux, legacy manager, Grateful Dead. “We greatly anticipate the debut of the Grateful Dead by Sportiqe collection. We knew Sportiqe Apparel would be the perfect fit for us, and we look forward to seeing this partnership flourish.”
“This relationship with Grateful Dead Productions brings Sportiqe full circle,” says Jason Franklin, co-owner, Sportiqe. “We are so honored to be able to bring a collection to the fans of such legendary artists as Grateful Dead. These guys have fans that are quite possibly some of the most devoted music enthusiasts out there. We truly appreciate how much inspiration they offered the collection, and we believe it truly reflects their signature rocker lifestyle and look. We are so excited to be a part of this and look forward to many great things ahead.”