'SpongeBob' Expands (RED) Collaboration

The co-branded collaboration will be showcased across apparel, homewares and more.

NORTH AMERICA–Nickelodeon, in partnership with (RED), has released a new range of (SpongeBob)RED products to help raise money for the Global Fund and awareness around the fight to end AIDS.

The (SpongeBob)RED merchandising collection will be available through a variety of retailers. On Amazon, consumers will be able to purchase (SpongeBob)RED apparel, including tees, hoodies and onesies from Junk Food; a special edition dream blanket from Aden + Anais; and a Kenny Anderson skate deck from Chocolate Skateboards. At Bloomingdale’s, fans will be able to purchase the special edition dream blanket from Aden + Anais as well as a girls’ applique hoodie from Butter Super Soft and two-piece patterned sleepwear from Global Brands Group.

Additionally, two Fatboy (SpongeBob)RED Lamzac inflatable loungers are available online at FayBoyUSA.com and a Kidrobot (SpongeBob)RED enamel pin set is available on Kidrobot.com.

“We’re so delighted to launch these colorful new (SpongeBob)RED pieces for the holiday shopping season,” says Deborah Dugan, chief executive officer, (RED). “They are perfect gift ideas for friends and family, and best of all every sale generates money to fight AIDS with (RED).”

The (SpongeBob)RED collaboration was first announced in June, when designs by Jeremy Scott debuts as part of the Moschino Resort 2018 collection. Furthermore, the partnership between Nickelodeon and (RED) will extend through 2018, and Nickelodeon’s proceeds from all (SpongeBob)RED products will go to the Global Fund to fight AIDS, Tuberculosis and Malaria.

The latest products will also support World AIDS Day, which takes place every year on Dec. 1.

“‘SpongeBob SquarePants’ is one of the most popular and beloved animated characters around the world, so who better to help raise awarenss with kids and families in (RED)’s fight to end AIDS,” says Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. “Nickelodeon is so proud to work with (RED) and all of our terrific partners who developed exclusive (SpongeBob)RED products in support of World AIDS Day.”

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