Spin Master is heading to camp this summer.
The children’s toy company has partnered with Youth Venture Marketing and the American Camp Association to integrate Spin Master products into more than 135 camp programs across the U.S. The innovative agreement begins this month and runs through August and allows campers 140,000 direct interactions with Spin Master’s master brands such as DigiBirds, Ionix, Kinetic Sand, Meccano, Sew Cool and Wackytivities.
“This is an incredibly unique and fun opportunity–exactly the type of partnership we look for at Spin Master. This program will allow us to interact with campers throughout the summer, enhancing the camp experience for thousands of kids,” says Krista DiBerardino, chief marketing officer, Spin Master. “We can’t wait for the program to launch and look forward to meeting and surprising everyone at camp this summer!”