Dance fitness company Zumba Fitness has appointed Speedo USA, a division of PVH, as its official swimwear partner in a new multi-year agreement.
Speedo will launch the Aqua Zumba by Speedo Collection in North America this August, with plans for a full retail roll out by early 2014.
The collection will consist of a full range of swimsuits, aquatic footwear and fitness accessories designed to support and enhance the Aqua Zumba class experience.
An extension of the original dance brand, Aqua Zumba integrates the original Zumba philosophy with aqua fitness disciplines for a water-based workout.
“The fitness swimmer is at the heart of the Speedo brand and this partnership with Zumba Fitness is a very exciting way for us to engage the Aqua Zumba community in authentically Speedo manner,” says Jim Gerson, president, Speedo USA. “We are putting 85 years of swimwear expertise into a collection that supports and celebrates the Aqua Zumba enthusiast, but translates to the general swim fitness consumer as well.”
The Aqua Zumba by Speedo Collection will include more than 20 pieces including swimwear, aquatic accessories, footwear and bags designed to coordinate with the mainline Zumba wear collections.
“The Zumba/Speedo USA collaboration unites the bright, bold energy of Zumba apparel with the quality and performance that Speedo brings to the world of swim,” says Brian Ruskin, chief apparel officer, Zumba Fitness. “The various pieces will showcase Zumba’s creativity and Speedo’s technical designs, and they have been developed for consumers to blend fun and fashion in the functional active swimwear world.”