Sooty Signs Apparel Partner

 

Redan Alchemy has teamed up with Fashion Lab for a new apparel range featuring the iconic British character Sooty.

The brand was recently re-launched with a new preschool series, “The Sooty Show,” which will begin its second season on CITV in the U.K. this month at the same time that the first season arrives in the U.S. and Canada.

The new three-year deal with Fashion Lab covers all apparel categories from newborn to adult.

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