Sony Scares Up Hotel Transylvania 3 Program

The third installment of the Hotel Transylvania franchise is set to hit theaters next July and will be supported by a robust CP program.

Sony Pictures Consumer Products is ramping up in preparation for the third installment in its Hotel Transylvania franchise, due out next July.

Consumer product plans are underway and the property has secured several partners to lead the charge.

"Hotel Transylvania is a billion dollar franchise for Sony Pictures," says Jamie Stevens, executive vice president, worldwide consumer products and licensing, Sony Pictures Entertainment. "It has broad appeal across kids and family and to both boys and girls, which is one that has made it very unique–it's not just for a specific age or gender demographic."

The new program evolves the film property, which now also has a TV series component as well that is a co-production with Corus Entertainment's Nelvana, into a 365-day franchise.

Jazwares is on board for toys, and publishers Simon & Schuster Children's Group, Papercutz Comics and Bendon Publishing have all inked deals for books inspired by the film and new TV series, which launched in June on Disney Channel in the U.S.

"Up to this point we've had a relatively narrow consumer products program for Hotel Transylvania," says Stevens. "This will be the first time we've had toys to support it, and a pretty robust consumer program behind it, which is a testament to the focus of the studio and the focus on the consumer products business and leveraging our properties."

First products are expected to begin rolling out soon.

The Hotel Transylvania universe is continually expanding. A new computer-animated short, Puppy, directed by Hotel Transylvania's Genndy Tartakovsky, and featuring many of the film's characters, debuted in July 2 in theaters worldwide in front of The Emoji Movie.

But Hotel Transylvania is not all that's on deck for Sony. The studio has a lineup of films that will be supported by corresponding products.

Set for release this holiday season is The Star, Sony Pictures Animation's film about a small but brave donkey named Bo, who yearns for adventure and finally manages to set out on a journey that finds him teaming up with Ruth, a lovable sheep who has lost her flock, and Dave, a dove with lofty aspirations.

Also out in time for the holidays is an update to Jumanji, which Stevens says is a "fun, action-packed adventure featuring an amazing trio of Jack Black, Dwayne "The Rock" Johnson and Kevin Hart." The film will have an array of product to accompany its release, with partners on board for apparel, a mobile game and board games. Early licensees include Cardinal and Isaac Morris.

Looking forward to spring 2018, Sony will be pushing a live-action hybrid film, Peter Rabbit. Early licensees on board to support the property include Just Play, Franco and Happy Threads.

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