Sony Preps for Mortal Instruments

 

Sony Pictures Consumer Products has lined up a full roster of domestic and international licensees for its latest film, The Mortal Instruments: City of Bones, which will open in theaters Wednesday.

A wide range of product will be available around the world, from fashion apparel and accessories to publishing and costumes.

In addition to licensing partners, SPCP has also partnered with key retailers including Hot Topic, Walmart, Barnes & Noble, Books a Million, Rue 21 and Michaels in the U.S., as well as Forbidden Planet, Tesco and WH Smith in the U.K., Carrefour in France and Dymocks in Hong Kong.

U.S. licensees include:

  • Bioworld Merchandising for t-shirts, fashion tops, leggings, hoodies, loungewear, socks, hats, bags, accessories and fashion jewelry;
  • Tripp NYC for a full fashion line inspired by the feature film, available exclusively at Hot Topic;
  • Jewelry on 7th for fine jewelry;
  • Underground Toys for tattoos, phone covers, novelty items, replicas and journals;
  • Running Press for a mini-kit that includes a sticker book, rune necklace, tattoos and magnets;
  • Simon & Schuster for a Shadow Hunters guide book and official movie companion guide;
  • Trends International for weekly calendars, writing instruments and bookmarks;
  • PlayFirst for mobile gaming;
  • Leaf Trading Cards;
  • Tonner Doll Company for collector fashion dolls; and
  • Rubie’s for costumes, masks and costume accessories, including wigs, prosthetics, hats and headwear.

International licensees include:

  • Sunset for t-shirts, fashion tops, hoodies, loungewear, socks, hats, bags, accessories and replica jewelry in Europe;
  • Walker Books for a tie-in book, journal and book of quotes in the U.K. and Australia;
  • Pyramid for posters, wall art, calendars, mugs and wristbands in Europe, the U.K., Australia and New Zealand;
  • My Flash Trash for fashion jewelry in Europe, the U.K., Ireland, Australia and New Zealand;
  • Gear for Games for tattoos, phone covers, novelty items, replicas and journals in Europe and Australia;
  • Laurelle London for perfumes and fragrances worldwide excluding the U.S. and Canada;
  • Hatber for back-to-school and stationery in Russia and CIS;
  • Mantiburi for wall art and window stickers in Europe;
  • Happy Toys for accessories, bags, notebooks, blankets and pillows in Germany, Austria and Switzerland;
  • Ripol for tie-in books and phone and tablet skins/covers in Russia and CIS;
  • MM Media for tarot cards and t-shirts in Germany; and
  • Hybris for t-shirts, hoodies and caps in Nordics.

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