Sony Names Hotel Transylvania Master Toy

Sony has also teamed up with Simon & Schuster, Papercutz Comics and Bendon Publishing to support the animated franchise.

NORTH AMERICA–Sony Pictures Consumer Products has tapped Jazwares to serve as the master toy licensee for its animated film franchise Hotel Transylvania.

The new toy line will feature new and classic characters from the franchise and is scheduled to hit shelves in summer 2018, ahead of the release of Hotel Transylvania 3.

Hotel Transylvania continues to define family fun in a fresh, diverse and hilarious way,” says Laura Zebersky, chief commercial officer, Jazwares. “We couldn’t ask for a better fit with the creative thinking at Jazwares and we are extremely excited to introduce, in 2018, the first-ever toy line for Hotel Transylvania fans.”

In addition, Sony Pictures Consumer Products has also partnered with Simon & Schuster Children’s Group, Papercutz Comics and Bendon Publishing to create a range of books inspired by the movie franchise and TV series. The new books, which will be available in various formats, will debut as early as this fall.

“Our consumer products strategy aligns perfectly with our content strategy, which is to bring the Hotel Transylvania world to life 365 days a year,” says Jamie Stevens, executive vice president, worldwide consumer products and licensing, Sony Pictures consumer Products. “We look forward to working with Jazwares, Simon & Schuster, Papercutz Comics and Bendon Publishing to create innovative products that kids and families will love year-rounds.”

Hotel Transylvania 3 is set to debut in U.S. theaters on July 13, 2018.

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