Sony Looks to License Pixels

Sony Pictures Consumer Products has opened up a range of global licensing opportunities for its upcoming action comedy Pixels, set to be released in summer 2015. 

When intergalactic aliens misinterpret video feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. The president calls on an ’80s video game champion to lead a team of old-school Arcaders to defeat the aliens and save the planet. 

“We are thrilled to offer this exciting title in all categories including hard lines, soft lines, publishing and interactive," says Greg Economos, senior vice president, global consumer products. "We look forward to collaborating with our valued licensed and retail partners in bringing Pixels to life with strong merchandising initiatives and retail activations.”

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