Soft’n Slo Squishies Appoints Nelvana

Nelvana is on board to represent and produce content for the toy line.

GLOBAL–Nelvana Enterprises, the global licensing and merchandising arm of Corus Entertainment, has inked a deal with toy company Orb for the global licensing rights to the Soft’n Slo Squishies brand. 

The agreement will see Nelavana represent the popular toy brand as well as produce original digital media content, starting with a multi-episode short form YouTube series. Additional licensing plans include apparel, sleepwear, accessories, novelty, gift décor and publishing.