Sofia Vergara Plans Fragrance

Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.

Sofia by Sofia Vergara will launch exclusively on HSN and in key international markets April 24 and will roll out to retailers across the U.S. in September.

The deal was negotiated on behalf of Vergara by Latin World Entertainment.

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