The brand’s first step into the home category will include a collection of bedding products, blankets, window coverings, area rugs and pillows, including decorative cushions in the shape of So So Happy characters. For the bath line, Jay Franco will offer towels, washcloths, bath accessories, mats and rugs.
Plans for beach towels and room décor accessories are in the pipeline.
"We are thrilled to have the opportunity to partner with Art Impressions,” says Joseph A. Franco, vice president, Jay Franco & Sons. “The vibrant and saleable characters that So So Happy embodies help kids overcome bullying by spreading a positive message.”