Entertainment One is launching So So Happy-branded products into Walmart in Canada. The children’s products are rolling out at the retailer this fall.
Walmart will carry So So Happy apparel, sleepwear, socks, slippers, beanies and infant onesies for boys and girls. In addition, So So Happy greeting cards and party supplies from Hallmark will also be available, as well as a Walmart So So Happy-branded gift card.
The range will launch in conjunction with Anti-Bullying Month, which is wholly appropriate–Art Impressions (part of the eOne family of companies) founder Cindy Bailey created the So So Happy brand on a message about individuality, inner strength and remaining true to oneself.
"I wanted to create something which was fashionable and cool, but also had a message centered on love, acceptance and self-esteem," says Bailey.
Art Impressions also donates 10 percent of profits from the brand to groups that help young people in crisis. In Canada, The Breakfast Club of Canada will be the charity partner of choice.