Entertainment One Licensing recently added three fashion licensees to SO SO Happy, its lifestyle property for teens and young adults.
· Iron Fist, which features edgy, contemporary looks inspired by underground culture and street art, will create fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits, and footwear.
“We are thrilled to be working with the Iron Fist team,” says Cindy Bailey, president, licensing, pop culture and lifestyle division, eOne “Their distinctive style and our shared creative vision for the brand will translate into amazing and unique offerings for SO SO Happy enthusiasts as well as devotees of the Iron Fist brand.”
· Loungefly, which makes fashion-forward accessories for independent boutiques and specialty chains, will produce fashion bags, wallets, coin purses, lanyards, lunch boxes, plush bags, backpack clips and novelties featuring SO SO Happy’s characters and designs. The Loungefly line will be previewed at MAGIC on August 18-20 in Las Vegas, Nev.
· Goodie Two Sleeves will create tees, hoodies and related separates, often with funny but positive sayings.
The announcement follows the recent signing of Kelly Teegarden Organics as SO SO Happy’s cosmetics partner.