Throughout the month of October, Peanuts character Snoopy is traveling across Germany in a series of live events as part of the brand’s alliance with the aide organization BILD hilft e.V. Ein Herz für Kinder, which helps children in need.
Snoopy’s fourth tour of social institutions around the country, which is organized in collaboration with Team! Licensing, began Oct. 7 in Schwerin and continued throughout the week with stops in Leipzig, Edertal, Witzenhausen, Gießen, Staufenberg and Hannover. The tour will continue through Oct. 31.
In addition to character meet-and-greets, Snoopy engages kids in a range of activities at each stop including dances and games.
Kids who attend Snoopy-Ein Herz für Kinder events also receive a gift bag filled with products donated by a variety of Peanuts partners.
Peanuts’ partnership with BILD hilft e.V. Ein Herz für Kinder began in 2010 as the brand celebrated its 60th anniversary.