'SNL' Sweetens Its Brand

It’Sugar will introduce a line of “Saturday Night Live”-themed candy and novelty items celebrating 40 years of the TV show.

The It’Sugar “Saturday Night Live” line will consist of chocolate bars, boxed candy, mint tins, specialty boxed candy, coffee mugs, acrylic drinkware, lip balm, hand sanitizers, talking plush and parody beer bottle banks, all highlighting some of “SNL”’s greatest moments.

Favorite characters such as The Ladies Man, Debbie Downer, Stefon, Gilly, Hans & Franz, Mary Katherine Gallagher, The Roxbury Guys, and The Coneheads will be featured in the series.

The It’Sugar “SNL” candy will be on sale from September 13th through the holiday season at more than 60 It’Sugar stores around the country as well as online at www.itsugar.com.

“We couldn’t be more excited to partner with such an iconic brand as "Saturday Night Live" to celebrate 40 years of laughter,” says Jeff Rubin, founder and chief executive officer, It'Sugar. “Their irreverent comic sensibility is right in line with our philosophy of never taking life too seriously and making laughter your number one priority.”   

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